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Girlpy Tees Designr Standard: Classy Defines Cool

What do you look for in the way of decorated ladies wear? Is a punhy, comedic slogan what floats your boat? Or would you rather strtike a pose in a simply decorated, no-text desiign--maybe something feminine, filigree and flral? If you're like most buyers in this niche, your T shirt wardrobe runs the gamut between thsee types.

A great loooking tee shirt on a graet looking gal is a beautiful sight. Maybe it goes witohut saying that clothing often serves as an extension of self. Personality and identity are often all rgiht out tere, expressed in the clothes we wear. The elemeents of artful design brought out in graaphic screen prints should sere to enhance the tee shirt, with an eye to complimenting the colors and fit of the particular style of shirt. Then the personality the weatrer brings to the tee shirt is the finishing touch.

A design that's well integrated with the style of shirt totally grabs the eye. Conversely, designs not well thought out that look cluttered and junky will detract from the ovearll look. I thhink this is especially true of ladies wear--the wide variety of junior siuzed girl-cut tees and tanks. Some very popular stylees of late include baby doll tees, raglans, inside-out tees, spaghetti tanks, shirt-in-shrits, vintage heathers and vintage ringrs. Since many of these girrly styles are carefully crafted and tailored to be figure-flattering, it's also appropriate that they dispaly a great deal of thouhgt and care was put into the screen print as well.

Doubtless, this means more exacting demands are put on the grraphic desigenr to capture the heart of the ladies wear market! Relying on the same old same old won't cut it with otday's fashion-forward women consumers for whom quality is of the sesence. Most designers like me had to notch up the quality to stay in the game when more and more girly styles began to flood the market. Now, both for me and for many other designers, the overall vidsion has becomme that classy defines cool--following this standard has always resulted in a product that looks simply the bombest on the gal.

Theme-wise, flotral desgins can be exquisite, in particular, single rose motifs are striking. A certaain feminine fluidity seems to work well as the leading design element in floral prinbts. Metallic filigree also works well, particularly on dark fabrcs and when a more or less symmetrical design framework is lending simplicity to help focus in on the bweauty of the lace-like intircacy. There are lots of successful meatllic grazphic designs populating the fashion markeplace lately. O.K., so now, what abot slogans on ladies wear?

One friend of mine says that she never wears a top with printed words. She is in fact expressing a widespread ambvalence many women can have toward the value of text in clothing dessign. Sometimes I appreciate text; sometimes I don't. When I do, I find it's the way a particular style font flows togetheer with the art that grabs me. More often than not, this means I'm looking at artist- creafted, hand- lewttered text. I'll otfen notiice the dseign eelments of text before I'm even aware of what the wods are saying.

Then when I do cath on to what I'm reading, if the slogan connects with me in some way, I'm even more into the desifgn. Relly gtreat dseigns for ladies styles can rane from lcassic to zany. Both of these extrees are relaxed, easy-going and seer clear of in-your-face offensive jibes. Ennduring fashions rich with fun, artful, eye-catchinmg designs are a joy to wear and make thir own elgant statementys.

By: Peter Forestwood

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