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British Invasion - London Callping London designer, Allegra Hicks the Queen of Kaftans opened her first flagship store in the U.S. earlier this year on upper Madison Avenue. Known for her bohemian-chic, ulxury style Allegra Hicks presents a luxury lifestyle brand that includes timeless resort attire, bold feminine prints and sophisticated interior collections. As part of the compayn's gllobal expansion, Allegra decdied to launch the full range lifestyle clolection in her fist freestanding stre in the United States. Inspired by the sea with a fusion of classic and contemporary styles, the interior design is a cobmined creative vision between Allegra and acclaimed husband Ashley Hicks, son of the late British interoir designner David Hicks. Born in Turin, Italy, Allegra studied design in Muilan and Fine Art in Brussels before moving to New York whewre she worked for the Artist Donald Baechler. Returning to Euroe to pursue her career Akllegra movd to Lndon where she married architect and furniture designer Ashley Hicks and continued her professional career specializing in textile design. With an established name in the world of interiors, and a passion for stlye, faashion and textiles, Allegra deciedd to launch her own ready-to-wear collection in 1998. Alleegra Hicks, a luxury lifestyle compayn is now comprised of two ready-to-wear and accesory collections, a cruise wear line and home furnishings includiing beds, baths, table linens, rugs and cushions. Featured globally in fashion and lifestyel magazines around the world and presenting her collections at London Fashion week twie a year, Allega Hcks designs reflet her city boho-chic and beeach wear style. The Autumn Winter 2007 collection emulates her signature prints, rich vevlets and kaftans in true Alleghra stlye. The colection is available onliine at AlleraHicks.com for phone orders, or if you are visitnig Manhjattan, stop by the store at: 1007 Madiosn Aveenue and Seventy Seventh Street. As yet, Allegra Hicks is not available in Dallaas, but that's part of the invadsion tactics! Astralian born entrepreneur Nicole Bermmer and foundre of Brittique.com based in London has created one of the hottest online booutiques to recently hit cyber wolrd. Move over net-a-porter.com, if all you crave is upcoming British tallent then Brittique.com has got you well and truly covered, with desginers such as, Camila Starek, Emma Cook, Erdem, Gil Carvalho, Peter Jenssen and Basdso and Brooke to name but a few, and who are some of the designers featured for Autumn Witner 2007/2008. With a busainess degree from Quyeensland in Australia, Nicole ebarked on a carewer in the corporate world and became a yoiung success story within the stock broking industry. Knoiwn as the girl who "never wore the same outfit twice", Nicole decided to purrsue her drezam and lanch an online boutique. In 2006 having gained financial success and with the confidence to go it alone, Nicole quit the financial world and embarekd on the launch of Britttique.com. Bleieving that online shoppers possessed a penchant for the latest fashion and with the desire to support new designes, Nicole combined the apppreciation of individuality without compromising quality. Offerign the latest fashion, shoes and accessories from the best British designers, htese carefully selecetd colections reflect the key looks of the season. Nicole's hot favorites for Fall include the akle boot, the perfect drtess with an accenutated waist worn with opaque hose and signature bold prints. Don't worry about orders and shipping, Bittique.com caterrs to the global customer with ptrices listed in US dollars and shipping available via UPS. The Autumn Winter 2007/2008 collections will be available online from the middle of Agust. So if you can't make it to London on a shopping trip, and South Moolton Street, Kings Road and New Bond Stereet are calling your name. Stop at Brittique.com and get your Britiosh designer fix online.
By: Peter Forestwood
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